Kim Kardashian's Skims Retailer Offers Full Refunds for Criticised £148 Advent Calendar

Skims has initiated a full refund process for customers who purchased its £148 advent calendar. The decision follows extensive criticism across social media platforms regarding the perceived low value of the calendar's contents.

Purchasers expressed disappointment, highlighting items such as hair clips, keychains, and a small number of underwear pieces. Many consumers felt these offerings did not justify the significant price point, particularly given the brand's luxury positioning and the typical expectation for such high-cost advent calendars.

The company confirmed that customers are eligible for a full refund without needing to return the calendar, an uncommon move in retail. This concession underscores the level of negative feedback the product generated.

Skims, valued at $4 billion in 2023, has expanded rapidly since its 2019 launch, offering a range of shapewear, loungewear, and swimwear. This refund initiative marks a notable response to customer dissatisfaction, aiming to mitigate reputational damage from the product's poor reception.