Dua Lipa Seeks $15 Million from Samsung Over Unauthorised Image on Television Packaging

Dua Lipa has filed a lawsuit demanding $15 million from Samsung, asserting the company extensively featured her photograph on the packaging for various television models distributed throughout the United States. The legal action, lodged on Friday in the US District Court for the Central District of California, contends that Samsung's packaging was specifically "designed to improperly capitalise on Ms. Lipa's hard-earned success to promote and sell Samsung's products."

The lawsuit details allegations of copyright infringement, trademark infringement, and the misappropriation of Lipa's likeness and image. It states the contentious photograph was taken during the singer's 2024 Austin City Limits Festival performance, with Lipa holding the copyright to the image.

Lipa reportedly became aware of her image appearing on Samsung packaging in June 2025. Social media users subsequently noted the usage, with some referring to the product as the "Dua Lipa TV Box." The legal filing cites specific Instagram comments, including one user stating they would "get that TV just because Dua is on it," and another remarking, "If you need anything selling just put a picture of Dua Lipa on it."

According to the 30-year-old artist's legal team, Samsung allegedly disregarded "repeated demands" to "cease and desist from infringing on her rights." The lawsuit highlights Lipa's established commercial partnerships with brands such as Puma, Versace, and Yves Saint Laurent, in addition to collaborations with Apple, Porsche, and Chanel, and her role as a global ambassador for Nespresso, underscoring the commercial value of her image.