Pret A Manger Boss Discusses Changing UK Consumer Habits, Inflation at Chain's 550 Stores

Pano Christou, the chief executive of Pret A Manger, has detailed shifting consumer preferences and operational challenges facing the sandwich chain. He notes a growing demand for 'green leaves' and larger, more expensive protein and fibre-rich options, indicating a consumer move away from bread-based products, though these remain Pret's most popular items.

Hybrid Working and Shifting Retail Footprint

Christou observed that while more workers are gradually returning to offices, hybrid working patterns are set to continue. Fridays, in particular, see significantly reduced footfall in Pret's city centre and transport hub-focused locations. The chain is attempting to adjust its retail footprint to more residential areas, though this transition is slow, leaving many outlets reliant on traditional commuter traffic.

Financial Performance and Inflationary Pressures

Pret's 2024 accounts showed a 2.8% rise in like-for-like sales but recorded a substantial loss after a £500 million write-down by owner JAB. This reassessment factored in an 'uncertain' global economic outlook and additional business costs. Christou confirmed the chain absorbed £20 million in higher food price inflation last year, without passing these costs to customers. He also specifically cited inflationary pressures stemming from the US-Israel war with Iran, which is impacting fuel prices, a critical factor for Pret's daily fresh produce deliveries to its 550 UK stores. The company currently has 'no plans' to pass these increased costs onto consumers, acknowledging their reduced spending power, but this position could change if disruptions persist.

Subscription Model and Value Perception

The company has revamped its subscription model, now offering up to five half-price drinks daily for £5 a month, following criticisms that the previous, more expensive version was less generous. Christou claimed a 25% increase in subscribers over the past year. Despite attempts to offer competitive value, Pret continues to contend with a public perception of being an expensive high-street option. The launch of its 'Super Plates' salad range, priced up to £12.95, has reportedly sold 40% more than anticipated, indicating that 'great value' for customers does not always equate to the cheapest price point.