Ferrari Marketing Chief Leaves Post Following Luce Electric Vehicle Design Criticism

Ferrari's marketing director, Guglielmo Galli, has departed the luxury car manufacturer, a move that follows significant backlash over the design of the company's first all-electric vehicle, the Luce. The announcement, made through an internal company memo, did not provide a specific reason for Galli's exit, stating only his decision to "pursue other opportunities".

The Luce, unveiled just weeks prior, was met with considerable criticism from both motoring journalists and Ferrari enthusiasts. Commentators widely panned the vehicle's aesthetic, which deviated sharply from Ferrari's established design language, describing it as 'uninspired' and 'generic'. This reception stands in stark contrast to the brand's historically revered design pedigree.

Galli had been a prominent figure in the strategic direction of the Luce's launch campaign. His departure comes at a critical juncture for Ferrari, as it navigates the transition to electric powertrains while attempting to maintain its exclusive brand identity and appeal to its loyal customer base.