
Fox Acquires Roku for $22 Billion, Consolidating Streaming and Live Content Assets
Media conglomerate Fox has announced its acquisition of streaming company Roku in a transaction valued at $22 billion. The deal, comprising a mix of cash and stock at $160 per share, is projected by the companies to establish the third-largest entity in US television by viewing share.
This strategic move by Fox reflects a clear commitment to integrating its established live news and sports offerings with a significant streaming presence. The organisation anticipates that this consolidation will create a robust market position as audiences continue to migrate from traditional broadcast to online viewing platforms.
Lachlan Murdoch, Fox’s chief executive, characterised the acquisition as a "natural extension" of the company's long-term strategy. Murdoch highlighted Fox's 2019 reorientation towards live news and sports, followed by the 2020 acquisition of Tubi, which he stated has become a successful streaming venture. He further added that the Roku acquisition represents the "next step" in combining a "valuable live content portfolio" with the "preeminent streaming platform through which America watches it."






