Hasbro Confirms Cyber-Attack Impacting Operations and Deliveries

Hasbro, the global toy and entertainment company, has officially confirmed it suffered a cyber-attack, identifying "unauthorised access to the Company's network". The breach, discovered on 28th March, has led to parts of its website and several brand sites displaying error messages.

Operational Impact and Response

The company, responsible for beloved brands such as Peppa Pig, Transformers, Monopoly, Play-Doh, and Dungeons & Dragons, has warned that the cyber-attack may result in some delays to product deliveries. A Hasbro spokesperson stated that while it is an "unfortunate incident," business operations remain open, and swift action has been taken to protect systems and data, including taking some systems offline.

In its filing to the US Securities and Exchange Commission (SEC), Hasbro outlined that measures are in place to continue taking and shipping orders, though these mitigation efforts could be required for "several weeks".

Broader Context of Cyber Threats

The attack on Hasbro follows a series of high-profile cyber-attacks impacting various UK businesses in recent times. Retail giants like M&S, Co-op, and Harrods faced similar breaches around Easter 2025, with Jaguar Land Rover experiencing what became the costliest cyber incident in UK history later that year. The incident highlights the persistent and evolving threat landscape facing major corporations globally.